Here are 5 companies which might see big advantages from driverless tech.
As Google continually makes progress with its self-driving cars, it still is too early to know exactly what their plans are. Though, what seems likely is that unlike the majority of major OEMs, Google has a desire to eliminate drivers altogether.
As far as software and hardware IP is concerned, undoubtedly Google has the biggest head start within this arena. It has been working on driverless vehicles since 2006 and already has started to develop 100 cars — without steering wheels — starting testing in 2016.
As Google's first prototypes utilizing the Toyota Prius operated just fine, the firm's engineers decided that permitting a human driver to take over within an emergency did not actually make its vehicles any safer.
As a matter of fact, the sudden change from driverless over to human controlled driving made self-driving vehicles more dangerous, which includes the reason why Google is providing its computers complete control.
By not offering drivers the choice and forcing autonomy to be mandatory, Google now is setting itself up for regulatory obstacles, yet the organization has thus far shown impressive lobbying power as it’ll come to getting SDCs upon the street.
If its strategy succeeds, Google might see dramatically improved margins over the competition by cutting all operation expenses out related to human, manual driving.
Audi, luxury vehicle manufacturer was the 2nd business behind Google and granted in Nevada, a license to test autonomous vehicles.
The company, during the Consumer Electronics Show in 2014, premiered its initial self-driving car, which had the ability to drive without human intervention at speeds of up to 40 MPH. Audi, in 2015, developed an autonomous vehicle which drove upon a German racetrack, and hit speeds over of 140 miles per hour.
Audi refers to its driverless program as “piloted driving” as well as considers it an ‘evolutionary, logical measure in the development of vehicles.’
Besides driving autonomously upon open roads, the car manufacturer has goals to equip its cars with self-parking systems allowing a driver to exit early and enable the vehicle to find parking by itself.
Executives at Audi predict Japan is going to be the initial market to witness these types of features in their vehicle, adding that ‘the parking and traffic situation in Japan is outstanding.’
Daimler AG, Mercedes-Benz parent company, has been upon the forefront of innovation as it’ll come to driverless cars. They envision a future in which vehicles are more like workspaces and living rooms, in which passengers are able to travel in comfort.
Right now, the self-driving vehicle tagline being utilized by Mercedes is “Luxury in Motion.” Their F-015 prototype truly is amazing and might show to be exactly where the automotive sector is headed.
Like something out of a sci-fi movie, the F-015 tends to more of a futuristic limousine than an automobile. With chairs which swivel toward the middle of the vehicle, you would not even need to face the direction you are traveling, yet instead could spend time catching up on some work or merely lounging around with friends.
Tesla Motors Incorporated
Amongst the more thrilling stories that surround self-driving vehicles derives from Elon Musk's Tesla Incorporated, an organization which already has shown its capability of disrupting the auto status quo.
Tesla, in 2015, showed the world that it was able to do something amazing: It had the ability to stream a software update to cars already on the street, providing them extra driverless features with its feature “Tesla Autopilot.”
At just a push of a button, Model S vehicles now could automatically change lanes, steer, and park by themselves. It was possible due to the vehicles already being equipped with the right hardware.
It includes ultrasonic sensors that detect items surrounding the perimeter of the automobile, a forward-facing camera that determines where the lanes are, a forward-facing radar that sees through dust, fog and rain, and a GPS receiver to paint high precision digital maps.
Caterpillar Inc. & Komatsu Limited
Autonomous Haul upon public streets have recently hogged the headlines, most investors were left out of the loop as it came to one completely autonomous car market which already exists.
The particular technology arguably is more impressive than moving a 2-door sedan — we are speaking of autonomous mining trucks that weigh over half a million pounds.
Mining giant Rio Tinto, in late 2015, started to run its first couple of autonomous iron ore mines utilizing remotely operated trucks from the operations center 1,200 km away.
Leading the charge within driverless mining include Caterpillar Inc. in the U.S. and Komatsu Limited in Japan. Both businesses possess their own respective strengths within the emerging driverless marketplace, yet Caterpillar's fundamentals and 4.33 percent dividend payout make this the more appealing company to own.